Why Do We Use E-Ink Electronic Shelf Labels?
E-ink's display technology is well suited to electronic price tags and retail signage displays, with extremely low power consumption, a very wide viewing Angle, monochrome and 3-color options, and paper-like readability in all store lighting conditions.
Digital price tags (ESL) enable retailers to quickly and efficiently wirelessly update the contents of shelf tags without having to print out paper labels and deploy store representatives to manually change them.
In addition to reducing the overhead of supporting frequent price changes, ESL provides retailers with the ability to update prices as often as needed (dynamic pricing) while reducing customer pricing errors. Retailers can offer in-store promotional prices that match their online channels, respond in real time to their customer traffic patterns, and reduce waste by seamlessly promoting price changes for perishable goods. ESL can be used not only to update prices, but also to display promotions, competitor prices, social reviews, product ingredients, origin, automatic currency conversion, inventory levels, and more.
It has many advantages:
• Extremely low power consumption, allowing up to 5 years of battery life
• Very wide viewing Angle, making epaper display tags on the shelves easy for customers to read
• Excellent optical performance even under intense store lighting conditions
• Aurora ESL tags support -25C operations for use in coolers and freezers
• Spectra 3 color ESL labels support highlighted red and highlighted yellow to allow retailers to easily differentiate between promotions and sales.
